Tuesday, February 22, 2011

UOB KayHian starts FJ Benjamin at Hold; RAOUL the key

Stock Name: FJBen
Company Name: F J BENJAMIN HOLDINGS LTD
Research House: UOB KayHian

UOB KayHian initiates FJ Benjamin (F10.SG) at Hold with a $0.425 target price, saying the company is well placed to benefit from a rosy macro outlook.

“We like FJB for its exposure to the Asian consumer retail segment and we believe it is well poised to benefit from increasing retail spending in the region. FJB is likely to reap the rewards of surging tourist spending in Singapore with its line-up of retail stores in Orchard Road and Marina Bay Sands.” 

It adds the full potential of FJB will be unlocked through RAOUL; “the true potential of RAOUL lies in the huge U.S. and European markets where FJB sells its RAOUL products to departmental and specialty stores. If RAOUL is able to gain acceptance in these markets, it could grow to a $400 million business in 5-10 years’ time.” 
It says its target “fairly reflects FJB’s existing brand distribution and management business. However, there could be added value if RAOUL manages to take off bigger and faster than expected.” 
The shares are off 1.3% at $0.380. 

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