Thursday, December 1, 2011

Starhub rated 'buy' by DBS

Stock Name: StarHub
Company Name: STARHUB LTD
Research House: DBS VickersPrice Call: BUYTarget Price: 3.05



DBS Vickers Securities in a Nov 29 research report says: "StarHub has clinched the exclusive rights for the UEFA Euro 2012 football tournament. This would trigger Singapore's cross-carriage law for the first time since it took effect in August 2011.

"This is not the most popular piece of content and there was absence of bidding. As such we assume that content-cost should not be a big burden for StarHub. SingTel appears to have stayed away as they paid a huge price tag for English Premier League (EPL) rights.

"Consumers can subscribe directly to StarHub (with or without sports package) rather than going through SingTel's mio TV to enjoy savings through bundling discounts. We continue to like StarHub for its 7% yield. Target price of $3.05. MAINTAIN BUY."

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